What is Luxury Vinyl Flooring?

Because more of us are spending time at home, there has been an increase in home design and repair projects. Many of our contractors are getting requests for luxury vinyl as an alternative to traditional hardwood or tile flooring. This product’s price, look, and durability make it highly popular for home improvement projects. It comes in a wide range of patterns and textures that mimic the look of hardwood, natural stone, and ceramic tile. It is also available in both plank and tile formats. (LVP is luxury vinyl plank, and LVT is luxury vinyl tile.)

What customers genuinely like is the durability factor related to this vinyl flooring choice. This flooring product is engineered to be waterproof; therefore, with the exception of seam areas, it holds up to moisture and water. This makes it ideal for kitchens, bathrooms, mudrooms, and rooms in the home that may be vulnerable to water exposure. You can keep your flooring looking great with very little upkeep required.

Contact one of our expert floor covering sales and installation members for more information on luxury vinyl for your home, office space or retail facility. For more information and product photos see Floor Factors and Don Frank Floors.

COVID-19 Resources

Protecting our valuable construction workforce is a priority. Construction sites are adapting to the meet new safety requirements caused by COVID-19. Below are links to some of the many resources available for information and guidance. 


“Highlights and Quick Facts”

 and “Standards”


“CDC Guidance”

“Fact Sheet”

World Health Organization: 

“Getting Your Workplace Ready”

National Institute of Environmental Health Sciences

“Protecting Yourself in the Workplace”

Upcoming Construction: The Moxy Hotel

The Moxy Hotel is the newest hotel planned for downtown Portland. The  12 story, 140 foot tall hotel will have 194 guest rooms. The project is located at 539 SW 10th Ave. It is expected to start construction in late October. Don Frank Floors will participate in the project. The hotel is a new brand for Marriott International. High tech features include cell phone check in and room access. Howard S. Wright is the general contractor and financing is through Washington Capital Management.